Travel / Hospitality
Ready-to-go solutions for your agents
The travel and hospitality industry has gone through major changes over the past 20 years. Yet, most consumers still prefer to speak to an expert travel agent for guidance on what to look for and what to avoid. That’s why when it comes to cruising, resorts and excursions, agents represent a big portion of trips sold throughout the world. Agents find the best deals. Agents will advocate for you, take care of the little things, and typically don’t cost any more than booking yourself. While agents may be experts in travel and hospitality, they may not be experts in marketing. With the right Distributed Marketing platform, you can automate all of their co-branded messaging and marketing and get that in front of their customers regularly for all the itineraries you are promoting.
Being a travel agent is a “people business,” built on relationships. It is centered around trust. Travel agents want to sell, and marketing takes time away from selling. This is why it is critical to find a Distributed Marketing software provider that has experience in this vertical. For years, most brands provided self-service portals for travel agents and agencies. Research shows that self-service portals aren’t as effective, and they tend to result in low participation from agents. Agents want the work done for them, so they can focus on selling. Consider a Distributed Marketing platform that provides both self-service and fully automated programs. Providing a set-it-and-forget-it plan leads more agents to enroll and get more timely, relevant, brand-compliant messaging out to current and prospective travel customers.