Industries

The travel and hospitality industry has gone through major changes over the past 20 years. Yet, most consumers still prefer to speak to an expert travel agent for guidance on what to look for and what to avoid. That’s why when it comes to cruising, resorts and excursions, agents represent a big portion of trips sold throughout the world. Agents find the best deals. Agents will advocate for you, take care of the little things, and typically don’t cost any more than booking yourself. While agents may be experts in travel and hospitality, they may not be experts in marketing. With the right Distributed Marketing platform, you can automate all of their co-branded messaging and marketing and get that in front of their customers regularly for all the itineraries you are promoting.

Being a travel agent is a “people business,” built on relationships. It is centered around trust. Travel agents want to sell, and marketing takes time away from selling. This is why it is critical to find a Distributed Marketing software provider that has experience in this vertical. For years, most brands provided self-service portals for travel agents and agencies. Research shows that self-service portals aren’t as effective, and they tend to result in low participation from agents. Agents want the work done for them, so they can focus on selling. Consider a Distributed Marketing platform that provides both self-service and fully automated programs. Providing a set-it-and-forget-it plan leads more agents to enroll and get more timely, relevant, brand-compliant messaging out to current and prospective travel customers.

When it comes to retail and franchise locations, it is all about local marketing and being found. Yet many small- to medium-business retailers and franchisees can’t afford a professional marketing agency. So, having a simple-to-use Distributed Marketing platform makes all the difference in the world to these small business owners who are more focused on operations and payroll than mastering digital marketing and social media for timely and relevant local ads. That’s why it’s essential to provide local retailers and franchisees an effective and easy way to look professional, with only a few clicks.

Local marketing may be easier for franchisees that have identical branding and limited customization for locations and hours. It’s a bit more complex for independent retailers, where different locations may have their own brand and they may resell many types of products from different brands, including yours. So, finding the right balance for customization and digital marketing campaigns can be a bit more complex. Yet, retailers and franchisees alike need the entire local marketing process to be simple and to offer much needed support to execute professional, brand-compliant marketing campaigns.  Finding a Distributed Marketing software solution that’s easy-to-use and offers expert guidance is key. 

Distributors are often the main way manufacturers move products in a cost efficient manner, especially when a manufacturer sells through thousands of independently owned locations. Many Distributed Marketing platforms can’t accommodate setting up proper account structure for a three- and four-tier product distribution model, but SproutLoud can. When you’re looking for the right Distributed Marketing platform, look for a robust account structure, role-setting functionality, funds management options that include Co-Op Marketing or MDF distribution, asset restrictions and user group access.

Until recently, rarely did distribution companies provide local marketing direction. Some companies were focused on moving boxes, others thought marketing was just too much work, and most lacked resources to properly focus on marketing. That’s simply not the case anymore. The smart distributors are seeing the value in becoming the main hub, when it comes to providing marketing programs to their dealers, retailers and contractors. And busy small business owners need all the help and support they can get. The reason the manufacturers primarily go through a distributor is because they lack the regional support to inventory products locally and support all of their smaller resellers directly. With the right Distributed Marketing platform, distributors are now finding a software solution designed to help their resellers with easy-to-use, brand-compliant marketing programs. And it’s easier than ever to manage and allocate the Co-Op Marketing funds resellers accrue.

If you are an Agency, Marketing Operations Consultancy or a Technology provider with complimentary products or services, let SproutLoud show you how to leverage our robust and fully built reseller partner program. You do as much or as little as you want. If you choose, take care of your client’s strategy and asset creation, and then let SproutLoud help you operationalize a program. From sales tools to onboarding and deployment support, you can be rest assured you are providing your client brands with the most robust Distributed Marketing platform in the market. Let SproutLoud show you the new professional revenue streams you can be earning. Whether a client comes to SproutLoud directly or through a reseller partner, the price is the same. So why not increase your billings with brands who already trust you?

There’s no need to try and build something that takes your focus away from your core business. SproutLoud has spent years and tens of millions of dollars building its robust, comprehensive Distributed Marketing platform. You can benefit from our product and get that recurring revenue you have been looking for. Project work just doesn’t cut it anymore — not when a leading Distributed Marketing platform can help you get recurring and consistent revenue.