How to Select a Through Channel Marketing Automation Provider to Fit Your Needs
To find the right Through Channel Marketing Automation Platform for your company, create a short list of leading distributed marketing technology providers. It’s also important to continue building upon stakeholder consensus, to schedule Demos with leading TCMA platforms, and to initiate the Discovery process before you lock yourself into a buying decision.
Choose Demos from only leading TCMA providers that can deliver on what they promise. Look for third party validation, client testimonials, and industry recognition that weed out the leaders from the rest.
If your company requires an RFI or RFP, invite only those TCMA providers that meet your company’s requirements and match your business model. RFPs are not necessarily required for this process; however, some corporations may require an RFP based on spend levels. For an RFP, select the grouping of requirements that are most relevant to your core goals and objectives.
Invest time in the Discovery process before you choose a Through Channel Marketing Automation software provider. This will save you from making a costly mistake.
Pricing vs. Value: Understanding the pros and cons of different pricing models, as well as the cost of inaction, will help you evaluate whether a TCMA provider can meet your brand’s Distributed Marketing needs.
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